02-May-2008

All advertising, regardless of the medium used, must comply with TREC Rule 1260-2-.12. Section (2)(b) of this rule provides as follows: all licensees shall advertise under the firm name offers to purchase, sell, rent, or lease any property; all advertising shall be under the direct supervision of the principal broker; and all advertising shall list the firm name and telephone number. Section (2)(c) of this rule requires that a licensee must have written permission to post a sign on property advertising it for sale.
As a managing broker, you should review all advertising materials prepared by your affiliate brokers, including their websites. Any advertising materials that do not comply with the Brokers' Act and the TREC Rules should not be approved for use.